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Programmatic Advertising
SECTION 1
1. Programmatic for buyers (13:10)
Lesson 1 quizz
SECTION 2
2. Implementation of programmatic into media planning and buying (10:33)
Lesson 2 quizz
SECTION 3
3. How the DSP works, with the AdHoc Academy platform simulator (9:49)
Lesson 3 quizz
SECTION 4
4. DSP Usage and execution of a PMP (12:30)
Lesson 4 quizz
SECTION 5
5. How to choose a DSP (10:12)
Lesson 5 quizz
SECTION 6
6. Managing and collecting data with a DMP for buyers (13:01)
Lesson 6 quizz
SECTION 7
7. Managing the campaign using the DMP with the platform simulator (9:05)
Lesson 7 quizz
SECTION 8
8. Programmatic buying cross screen: Mobile and video programmatic (11:46)
Lesson 8 quizz
SECTION 9
9. Programmatic advertising and attribution (12:11)
Lesson 9 quizz
SECTION 10
10. The new frontiers of programmatic buying (9:03)
Lesson 10 quizz
SECTION 11
11. Creativity and programmatic advertising (11:25)
Lesson 11 quizz
SECTION 12
Programmatic for buyers - General quizz
5. How to choose a DSP
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